| Hotel Reviews Benefit Hoteliers |
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Hotel Reviews Benefit Hoteliers
Results of the latest Market Metrix Hospitality Index™ indicate that "people who write reviews after their stay are happier with their experience compared to guests who did not post a review. And this difference extended to guest loyalty. Guests who wrote a review after their stay were 20% more likely to recommend the hotel and 40% more likely to return, compared to guests who did not write a review." The findings dispel commonly held concerns that reviews are more likely to have negative impact. In fact, data indicates that reviews tend to improve the guest/hotel "fit". Market Metrix http://www.marketmetrix.com/ |
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In our hyper-connected world, consumers have come to expect and rely on the Internet for product reviews. As the name implies, Meetings Collaborative attempts to create a community of meeting planners.Like it? Share it!
